The same as to create web pages for real estate such as Sky Marketing , you need good programmers and good designers, to create a real estate slogan it is necessary to group numerous disciplines, such as writing, strategy and of course, creativity. You must put all these disciplines into action and summarize in a few words everything you could tell about your real estate agency. Today we will tell you how you can create your own slogan for real estate and we will show you the best real estate slogans of the followers of our real estate blog.
Why is the real estate slogan the perfect complement to the logo?
In the article we publish about University Town Islamabad Noc, we explain that design must always fulfill a function. The “things because yes” we leave them to art, while in terms of graphic design, each line must fulfill a previously defined mission.
The same goes for writing in a slogan for real estate. It must summarize in a few characters the entire philosophy of the real estate company, in addition to evoking the main attributes and attracting the audience to which it is addressed. All in 3 or 4 words maximum. Not difficult?
Of course, easy is not, but not impossible. So you can create a slogan for your catchy and easy-to-remember real estate, follow these steps:
Step 1: Who are you and what do you want to communicate?
If you have already developed a real estate marketing plan before, this step is very simple. You just have to take that document and look for the “SWOT Analysis” section.
If you have not yet created a real estate marketing plan for house for rent in Islamabad, we remind you what this analysis consists of.
Respond to the acronym Weaknesses-Threats-Strengths-Opportunities and is the way to know where your real estate agency is and where you want it to go. Take good note of what each of these parts entails:
They represent those internal circumstances of the brand, which must somehow be overcome. It may be your inexperience or the novelty of the product you sell.
Are those circumstances outside the brand that are potentially threatening. In this section you will find the competition, market aspects or geographical circumstances that you cannot change.
They represent the internal circumstances of the brand that differentiate it from the rest of the competition. Make a list of them and list them from one to ten in relation to their importance. If you can group them into broader categories, the better.
They are all those circumstances external to your brand and present in the market or in your geographical area that can be of help, such as the absence of competition or a privileged location.
With all this material you can forge an image of who you are and what you want to communicate to the world about your real estate agency.
To give you an idea of how it works, let’s analyze the slogan of one of the most emblematic companies in the world: Nike.
Its slogan, “Just do it”, is born from a different conception of sport. Instead of highlighting the benefits of your product, or calling the attention of the consumer to its quality, they take our side and accompany us with a motivating phrase that has gone around the world: “Just do it”. No excuses, no delays, whatever the circumstance of your life you face, just do it.
Step 2: Choose what makes you different but really
Have you seen how Nike sets aside its product to focus on an idea? This same principle has been launched by many other brands, such as Opel and the slogan they have used in recent times: “It’s German.”
Despite the low hours that the Germany brand lives because of the Volkswagen case, the claim we refer to is still brilliant. In just two words, all the quality and reliability of a vehicle manufactured (sometimes only designed) in Germany, cradle of seriousness and rigor, is summarized.
Like Opel, choose well what identifies you. It does not have to be something intrinsic to your company, it can also be some external feature that transfers positive values to your brand.
Step 3: Less is more
A slogan for real estate should not have more than 3 or 4 words maximum. Moreover, if you can say it in 3, better than in 4.
The same goes for the concepts you want to convey, one is better than two. If your brand boasts 2 powerful features (quality of service and attention to detail, to mention two of the most common), it is better to highlight only one.
If you do not concentrate the attention of the public, you can get confused and not remember anything that you transmit. Always remember that the best achievement of advertising real estate slogans is to be remembered quickly and easily.
Step 4: Go in the same line of the real estate logo
Do you remember our tips for designing real estate logos? It would not make sense to create a logo that highlights a series of corporate values and that the slogan for real estate companies will tell a very different story.
Therefore, it prevents logo and slogan from being disconnected. They must be one thing and go hand in hand.
Real Estate Franchise Slogans
We have compiled some example so you can see how the greats do it.
Century 21 is the first of the best real estate Islamabad franchises with a slogan that we love: “It does everything for me” . Four words that summarize the philosophy of the brand.
On the contrary, REMAX emphasizes the most professional aspect, which allows entrepreneurs to create a business with the real estate slogan “The entrepreneur you have inside” .
Follow the example of these and look for what makes you unique, without falling into topics such as “The attention you seek . ” It may be true, but this type of advertising slogan for real estate so crazed does not always have an effect. A slogan as a good design, should stand the test of time and remain attractive.
The best real estate slogans and real estate advertising slogans
To finish the article, we have carried out a survey of Inmogesco’s blog followers and we have selected for you the best real estate slogans:
- “Trust is neither bought nor sold. You simply win », Ana Valle of the Inmocosta Group
- “Your trusted real estate advisor”, “We work for and for your peace of mind” , Samira Djedaimi of Smart Home Mallorca
- “The best professionals at your service”, “Your house in good hands”, Maria Jesus Unzue de Azpi Real Estate Services
- “No one in the world sells more properties than Remax,”Verónica Diaz, Remax
- “Closer to your wishes !!”, Diego Mejia, from MadrinInmuebles
- “Always by your side”, Jesus Espinosa, from Adaix
- “I like to unite homes and families”, “Your home in good hands”, Ana Navarro de InmoÁguilas
- “Fall in love with your home again”, by Noelia Álvarez, Real Estate Advisor
- “The tranquility of getting it right”, Marcos Ruiz de Hogalia
- “If there is no heart there is no deal”, “We do not give problems. We Give Solutions ”, Maria Lorenzo Tourís, Real Estate Advisor
- “We are different, because we improve every day,”Leopoldo Roca of Vex Real Estate
- “Real estate with a heart”, Daniel López Franco of Inmoexclusivas.com
- “We are not looking for your apartment, we find your home,”Ana Otero de Hogares Real Estate Services
- “Let’s find a place called home,”Germán B Alba de Germán B. Alba
- “I’m more interested in people than properties,” “We are a rock band. We play hard for problems and soft for people, ”Sergi Verge de Immoban
- “Your heritage in good hands”, Pere Riera Paul from RdH Inmobiliaria
- “The first step towards your new life begins here”, Fernando Godoy del Roj de Vivenzia Home
- “Your Real Estate Professional”, “We sell dreams”, Juan Carlos Moreiras Pérez de Moreiras Real Estate Property
- “We don’t have Houses… we have Causes”, “Welcome to the Embassy of your House”, Luis Iglesias of Embassy Levante
- “Your happiness is my passion!”, “We make your goal ours … we work for and for you!”, Ruth Mogollón de Monpisa
- “The best apartment at the best price”, Carlos Martinez from Playa Vacations
- “Being a real estate agent is a responsibility, and we must all live up to it”, “The smartest real estate option”, Begoña Ballesteros de Mayoball
- “A customized experience”, “Avenir, Real Estate Artisans”, Montse Moreno de Avenir
What is the slogan you use as a real estate professional or in your real estate agency? Leave us a comment with the ones you use